Week 9 Reading Reflection

So we go ahead and break this chapter down by doing market research. They say in the chapter that you can do market research in four different parts which takes up a lot of this section. First you need to research. Much like anything you do, you need to have background information to gather what you need to know. Secondly you must bring in your main source of data. Having numbers when doing research is vital. Not only taking the Data that you have but making sure you can analyze it is important. The chapter says that not only must you be able to find the numbers but you need to break them down. Most people have trouble and don't follow through with this step. Companies will use data to break down price points and make sure that what they are providing has come from proven date.